Warees Halal's customers comprises of 3 areas . Firstly they are the overseas customers which mainly customers in China which had close links with their local companies in Singapore. Secondly, are the customers who had engaged Warees Halal's consultation services to obtain halal certification. Thirdly, are customers who had only attended training for Halal.

warees清真的客户主要有3个类型。第一种是海外客户，主要是中国客户，与新加坡的当地公司有着有密切的业务联系。第二种是曾从事warees清真的咨询服务获得清真认证的客户。第三种是只参加培训清真的客户。

The differentiation factor that Warees Halal has over its competitors is that Warees Halal has strong links with Muis and Apart from this, Warees Halal is the only training provider for Halal training in Singapore.

Warees-Halal公司已经超过其竞争对手的的一点是其拥有MUIS的客户资源，除此之外，Warees-Halal公司是新加坡清真培训唯一培训机构。

Warees Halal's primary customers are the local-based customers in Singapore for instance.

Warees清真公司的主要客户是在新加坡的本地客户为主。

Based on testimonials from customers of Warees Halal, for instance as stated by the Singapore Representative Manager of Mongolia Mengniu Milk Industry (Group) Co., Ltd (China), Terry Deng had commended that Warees Halal demonstrates a high degree of credibility and professionalism in its international Halal certification programme. They conducted an intensive in-house training in China and our management team completed the programme with a very good understanding on the concepts processes and requirements of Muis' Halal certification. Warees Halal is an important partner to us.

Warees-Halal公司的客户推荐，例如由蒙古蒙牛乳业集团（中国）的新加坡代表经理Terry Deng曾称赞Warees-Halal公司证明信誉度高、专业化的国际清真认证计划。他们在中国进行的内部强化培训，让我们的管理层更好的理解了MUIS清真认证的概念、要求和认证过程。Warees-Halal公司是我们重要的合作伙伴。

Warees Halal's comprehensive consultation programme allows me to complete my HalMQ documentations in less than four weeks. With their professionalism and in-depth knowledge on the Halal industry, I can easily source for alternative Halal ingredients in a short span of time. Their value-added marketing programme allows me to reach out to Muslim clients effectively.

Warees-Halal综合咨询计划让我在不到四周的时间完成我的HALMQ文件。他们对清真的专业和丰富的知识，让我可以很容易理解并在短时间内找到替代清真食品的配料。他们的增值营销计划使我能够有效地接触到穆斯林客户。

M-commerce Applications 移动商务运行

Report II 报告2

Business Model 商业模式

Business Model for Warees Halal   Warees 清真公司的商业模式

Based on the earlier analysis that we have done on Warees Halal, Warees IT have decided to go for a wired B2B and a wireless B2b model. Taking into consideration that at present, Warees Halal do not have an existing web application and the current infrastructure Warees IT have decided to propose 2 solutions to be used.

基于前面我们对warees清真公司的分析，Warees IT已经决定完成一个有线B2B和无线B2B模式。考虑到目前warees清真佛年公司没有现有的Web应用程序和现有的基础设施，IT部门已决定提出要用2解决方案。

Solution 1解决方案1

To create a web application using the Force.com to capture real-time information 创建使用Force.com捕捉实时信息的Web应用程序；

Solution 2解决方案2

Make use of the ip利用知识产权。

This can be clearly seen in the diagram below

这点可以在下面的图表中清楚的显示。

Justification for choosing this model 

Warees IT have done studies of the different types of business model had been used by the other competitors in Warees and we have discovered that it was not feasible to have global halal e-marketplace for due to the small geographic What Warees Halal need to focus.

Warees的IT部门已经对不同类型的商业模式的进行了研究，其中有一些商业模式正是其他竞争对手正在使用的，我们发现由于地理因素的限制现在没有可行的全球性的清真在线网上交易市场，这也是正是Warees 的IT正在重点关注的。

The following are the benefits of having

好处如下：

Better management and allow better communication between Warees Halal Staff and their customers.

更好的管理，让warees清真员工与客户之间有更好的沟通。

It will also provide a common platform for Warees Halal customers to

IT Strategy

它还为warees清真客户提供共同的平台。

Developing a simple structured website based on the model selected

Firstly, we to find out Initial analysis showed

基于选定的模型开发一个简单的结构化网站

首先，我们进行初步分析表明：

Budget Needed for E-Commerce / M-Commerce Implementation

Budget for Sales Force Infrastructure

Also explain whether it is affordable for your company to expand from e-commerce to m-commerce business

Using the Force.Com for cost savings

Explain the time required to implement the infrastructure (model) of e-commerce to m-commerce

Implementation Strategy & Comparison

预算需要电子商务/移动商务的实现；

销售预算的基础设施；

也说明你的公司能够负担起从电子商务扩大到移动商务；

使用 Force.com来节约成本；

解释需要实现基础设施的时间（模型）电子商务移动电子商务；

实施策略&比较；

Explain how you are going to implement your new business plan in these new areas (e.g B2B or B2C or Collaboration business?)

Explain the main differences between the old and new plans

Explain the newly introduced challenges and risks in your new model (e.g technical & staff & customer & vendor challenges)

你要如何实现这些新的领域新的业务计划（比如B2B或B2C或合作业务？）

解释旧的和新的计划之间的主要区别；

解释新推出的新模式中将遇到的挑战和风险（如技术和员工及客户和供应商的挑战）；

Customer Challenges客户的挑战

Explain the new user interface look (e.g screenshots and other illustrations if necessary)

解释新的用户界面的外观（如果有必要需要用截图和其他插图）

Draw storyboard (design) for each site and take the screenshots of each screen to tally your sites with the storyboard. Lastly critically analyze the user interface(s) for each site.

绘制故事板（设计）为每个站点，用屏幕截图到你的站点来做记录。最后仔细分析每个站点的用户界面（S）。

Critically analyze the user interface(s)

Figure 2: Rough sketch of Staff Login Page to access Mademoiselle Closet Enterprise Data System

Figure 2: Staff Login Page to access the Warees E-Halal System

认真分析用户界面（S）

图2：员工登录页面访问企业数据系统草图；

图2：员工登录页面访问warees e-halal系统；