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Kosher 无肉产品成为主流新星

  纽约: Kosher 市场早已吸引了吃素的顾客。“模仿肉的产品”的味道像真的一样,或许是出于对健康的考虑,或许是因为一个共同的愿望,希望将乳制品或pareve(不含肉的,不含奶的犹太食品)融合到产品中。 “华尔街日报”最近报道无肉的产品在主流市场成上升趋势,以有健康意识的青少年消费者为目标。素食产品通常是由大豆,小麦,豌豆蛋白质的肉类替代品组合,但面临的挑战仍然是模仿真正的肉类产品的味道。 “华尔街日报”说,“美国食品数量的宣布,在去年,无肉或素食产品,比前两年增长了21%。根据伊诺的市场洞察力, “在欧洲手足口病的恐慌期间,以色列一些素食产品制造商表现良好。一名以色列公司声称Zoglo's Meatless Cuisine.是在素食市场的领导者。该公司称它的过程是“用最先进的技术和超现代的手段制造”闪光炒“。在Kosherfest 2011,最新冷冻 Entrée 的冠军是Ta'amti肉香味的无肉Bourekas。市场消息来源说,素食产品,传统的日子并不好过,在美国,因为多数消费者认为这些产品要逊色一些。但“华尔街日报”说,由于技术和产品的改善,越来越多的消费者愿意尝试新的产品,这就是为什么有优质素食产品的机会。

  LUBICOM Marketing Consulting的一份评估显示美国有1150万人购买125亿美元的Kosher 食品,2005年Mintel Research Organization的估算则是145亿美元。资料显示购买Kosher 食品的有全年犹太人 Kosher 食品消费者、偶尔购买 Kosher 食品的犹太消费者(比如,假期时候的消费)、其他宗教的消费者,Mintel Research Organization指出21%的美国人因为食品是 Kosher 的,所以经常性或者偶尔购买 Kosher 食品(比如, Kosher 的热狗)。在这些人中,55%的人因为健康和安全而选择 Kosher 食品,38%购买 Kosher 食品的是素食者,16%的人吃halal食品,35%的人因为喜好和口味而选择 Kosher 食品。在美国的超级市场里出售的产品有2850亿的产品有 Kosher 标志,相当于该行业产业规模的60%。惊人的是差不多70%卖给美国食品企业的原料是经过 Kosher 认证的。

http://www.Koshertoday.com/1-30-12-Kosher-Meatless-Products-a-Rising-Star-in-Mainstream/

Kosher Meatless Products a Rising Star in Mainstream

New York…The Kosher market has long been attracted to meatless “meat imitations” that taste like the real thing, either for health reasons or out of a common desire to fuse the products with a dairy or “pareve” meal. The Wall Street Journal recently covered the growing trend in the mainstream market for meatless items, with a target of young health-conscious consumers it called "flexitarians." The meatless products are usually made from a combination of soy-wheat-pea protein meat substitutes, but the challenge remains mimicking the taste of real meat products. The WSJ said that “the number of U.S. food products making a claim such as "meat free" or "meatless" on the package grew 21% to 1,198 last year from two years earlier, according to Innova Market Insights, based in the Netherlands.” During various scares of foot and mouth disease in Europe, some Israeli manufacturers of meatless products fared well. One Israeli company that claims it is the leader in the meatless market is Zoglo's Meatless Cuisine. The company says that it is “using the most advanced technologies and manufactured by means of an ultra-modern "flash fry" process. At Kosherfest 2011, the winner of theBest New Frozen Entrée was Ta'amti Meat Flavor MEATLESS Bourekas, which is distributed by Blue & White. Marketing sources say that meatless products have traditionally not fared well in the US because most consumers considered the products to be inferior. But the Wall Street Journal says that due to technology and product improvement, more consumers are willing to try the products anew, which is why there is such an opportunity for quality meatless products.


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